Vista Global has created a centralised digital marketplace for private aviation, as the Dubai-based business flight services company looks to better capture the US$11 billion on-demand business aviation market and new demand from first- and business-class passengers who are levelling up in their consumption.
XO, powered by JetSmarter technology, combines the operational and customer-centric expertise of XOJET with the speed and convenience of technology originally developed by JetSmarter.
The new brand is expected to provide elevated services for on-demand private jet travel. Whereas in the past, business aviation customers had no centralised platform, they will now be able to access on-demand flights through the XO app or online.
As demand moves towards digital solutions, customers will be able to:
· Choose the best membership option to serve their travel needs – from occasional flyers to those traveling more regularly;
· Request a flight through XO’s advanced private aviation platform, providing on-demand charter access to over 1,500 private jets globally, covering the full spectrum of cabin classes;
· Book a seat on existing shared flights around the world;
· Enjoy the service of a dedicated Aviation Advisor
Existing XOJET and JetSmarter Members will have access to Vista Global’s worldwide operations and the option to switch to enhanced membership benefits, including additional rewards for loyal customers.
Vista Global’s founder and chairman, Thomas Flohr, said: “In the first month after closing our acquisition of JetSmarter for its innovative technology, we have worked relentlessly to establish a new company, a new brand and new products to fulfill our vision to serve every customer in the business aviation market.
“XO, powered by JetSmarter technology, is well equipped to address the US$11 billion per year global market of on-demand business aviation, as well as the new market of customers moving up from First and Business class. We are ready to go live and introduce our suite of XO solutions to the market.”
Vista Global was founded in 2018 as a provider of asset-light solutions in private aviation. In 2018 alone, Vista Global arranged for 115,000 passengers to fly on over 70,000 flights on a fleet of 116 owned aircraft and its partners’ network. Vista Global aircraft will also be available on the XO platform, with the global fleet operated by VistaJet and the US fleet by its partner operators, including XOJET Aviation, allowing the group to maximise utilisation and provide higher value to customers compared to traditional full and fractional ownership costs.