Malaysia Airlines, Google join hands to boost Malaysia inbound

Malaysia Airlines and Google have forged a partnership to accelerate Malaysia’s ascent as a top-tier tourism destination while driving digital evolution within the aviation sector through the power of AI and digital technologies.

The partnership is said to be a significant milestone in Malaysia Airlines’ quest towards digitalising its commercial advancement to stimulate growth and demand from key markets and establish Malaysia as a central hub for international travellers.

(From left) Malaysia Aviation Group’s Dersenish Aresandiran and Google Malaysia’s Farhan Qureshi

By teaming up with Google, the national airline intends to harness cutting-edge AI and digital technologies to enhance its commercial operations, streamline processes, and provide tailored experiences to travellers. It will also utilise various critical product domains, encompassing Google Pay, Google Flights, and AI-powered marketing solutions, to enhance the customer experience.

Dersenish Aresandiran, chief commercial officer of airlines with Malaysia Aviation Group, said in a press release: “By harnessing the power of Google’s technology innovation and expertise, we are confident that we can unlock new opportunities, elevate the travel experience, and strengthen Malaysia’s position as a leading tourism hub in the region, aligning with the government’s vision for Visit Malaysia Year 2026.”

With travel demand set to surpass pre-pandemic levels this year, the airline also plans to leverage innovative solutions to fuel its growth and marketing channels, positioning the airline for substantial network expansion plans this year. Through Google’s AI-powered Performance Max, it will enable Malaysia Airlines to optimise its marketing campaigns, ensuring increased reach, relevance, and ROI in an increasingly competitive travel market.

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