Klook has integrated with Google to bring the Things to do platform into its digital suite of offerings for travel operators, improving the latter’s access to consumers.
Google Things to do is a display feature that allows consumers to discover, plan and compare prices across activities and attractions around the world. It also allows for the availability of products to be updated and booked in real-time through a partner’s website.
“With the integration of Google Things to do, we continue to build on our strong momentum of digitising the travel experiences sector and supporting the digital transformation of operators,” said Wilfred Fan, chief commercial officer at Klook.
“This demonstrates Klook’s commitment to equip and support travel operators with advanced capabilities and tools to achieve online success. Working with Klook will open new doors for travel operators, tapping into the latest developments in online user engagement behaviours that are evolving faster than ever,” Fan added.
With Klook as a connectivity partner, travel operators can provide an official site listing on Google Things to do without any technological development efforts and help drive even more bookings from Google. Leveraging the company’s proprietary Digital Solutions, operators can manage their prices, ticketing, inventory management, and even marketing, while Klook manages the technology from API integration to payment enablement.
Additionally, they can enjoy increased global presence and outreach with Klook’s support in 14 languages and 41 currencies, including over 30 payment methods globally.
In this new travel environment, Klook has seen an uptick in demand from operators who are eager to digitise their businesses. In 1H2021 alone, Klook has seen a 185 per cent increase in sign-ups from operators across Asia-Pacific. The list includes a variety of operators such as Manila Ocean Park, Suzuka Circuit Park, The Habitat Penang Hill, Utsunomiya Zoo, and Sunlight Air.