Group pushes ahead with green tourism goals Group will embark on its long-term goal to build green tourism, covering three key areas: working with partners to launch over 10,000 low-carbon travel products; promoting sustainable travel concepts and engaging 100 million travellers in low-carbon practices; and, aiming to further reduce carbon emissions across its own operations.’s survey of customers revealed that travelling sustainably is essential to most respondents. As such, the group continues to build upon its content marketing strategy to provide awareness of more sustainable options. Group will embark on its long-term goal to build green tourism and provide awareness of more sustainable options

It recently partnered CHOOOSE, a company dedicated to offsetting the CO2 emissions for flights by supporting impactful climate solutions worldwide, allowing customers from over 35 different sites to purchase this carbon offsetting option across almost all flight inventory.

Over in China, the group’s sub-brand Ctrip has been working with suppliers to offer a variety of eco-friendly travel products, such as zero waste camping and eco hiking. It also advocates travel with alternative fuel vehicles through its car rental business, and has seen related orders grow at an annual rate of approximately 140 per cent, while reducing carbon emissions by about 10,000 tons in 2022. Group’s corporate travel arm, Trip.Biz has recently conducted a campaign to promote Green Hotels and Green Flights in China.

In a first in China, Ctrip and National Geographic collaborated on a variety show focusing on ecological awareness and eco-friendly travel. It featured environmental experts and travel professionals along with special guests to explore sustainable lifestyles while discovering the beauty of China’s cities and countryside.

Green commitment continues at the group’s Shanghai headquarters, where several environmental initiatives are in place, such as the deployment of energy management system and renewable heating system.

The group also established its ESG Committee and joined the UN Global Compact in 2021.

Jane Sun, Group CEO, said: “We have always adhered to the vision of ‘pursuing the perfect trip for a better world’ and will work with our users and partners to further reduce carbon emissions in a more holistic and systematic manner. We still have a long way to go and much more to do.”

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