Oyo pledges US$200m to bolster services in India, launches new midscale brand

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India-based hospitality company Oyo Hotels & Homes has pumped US$200 million into its India & South Asia business to expand its reach in the subcontinent.

Oyo is present in more than 250 cities in India, offering more than 173,000 keys. Last year, the company added over 81 Indian cities to its portfolio. Globally, it is currently present in 10 countries and 500 cities, and has over 515,000 rooms.

The group has committed more than US$200 million to be put towards technology investments, renovation, and managing investments

As well, Oyo recently launched Collection O, a midscale business hotel brand to cater to this burgeoning corporate travel segment.

Collection O joins six other brands in the company – Oyo Townhouse, Oyo Home, Capital O, SilverKey, Palette Resorts, and, more recently, Oyo Life in the housing rental space.

To ensure a secure and safe experience for guests, Oyo has piloted what it says is an industry-first in-app SoS button in over 25 cities in India, which activates on check-in and includes options to contact the police and Oyo’s 24/7 safety response team. In addition, the company will also ensure real photos of the property are provided to guests.

Guests will also have access to in-person assistance by the Oyo Captain, in-app feedback options, as well as CCTV surveillance in all lobby areas during their stays.

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