Millennium Hotels and Resorts (MHR) has entered into a distribution deal with Ctrip to promote its properties to the Chinese OTA’s customer base of 300 million.
Through this collaboration, MHR will partner with Ctrip’s membership programme to certify its portfolio of properties as “Chinese Friendly Hotels”.
Currently, about one in four Chinese citizens use Ctrip to book and search for outbound flight tickets. According to Ctrip’s 2018 Travel Report, its customers’ top destinations are England, France, Germany, Thailand, Japan, Hong Kong, South Korea, Indonesia and the US, all of which are home to hotels owned or operated by MHR and its associates.
MHR and Ctrip will also work towards customer initiatives such as launching a flagship store on Ctrip’s digital platforms, joint marketing campaigns, as well as knowledge sharing and cross exposure programmes.
Nayan Peshkar, MHR’s senior vice president – digital, distribution & revenue strategy, commented that joining forces with Ctrip will enable the hotel group to raise its profile in the “large and fast-growing China travel market”. Asia currently forms MHR’s second biggest region of operations, he added.