Thomas Cook China, a joint venture between Thomas Cook Group and Fosun Tourism Group, has signed an agreement with Hanatour Japan to establish a DMC in Japan.
The partnership is aimed at growing inbound tourism business from China as the new joint venture company will develop new products and services for the growing number of Chinese independent travellers.
Alessandro Dassi, CEO of Thomas Cook China, said in a statement: “Our new partnership with Hanatour Japan will give Thomas Cook China greater access and better control of the hotels and services we offer in Japan, allowing us to accelerate growth into this key market for Chinese travellers.”
Byung-Chan Lee, president and CEO of Hanatour Japan, added: “We believe that inbound tourism from China will continue to grow over the next five to 10 years. Our new joint venture with Thomas Cook China gives us an opportunity to better leverage our existing resources to gain a share in this market.”
Japan is the fastest growing tourist destination for Chinese travellers and is one of the largest destinations for Thomas Cook China’s outbound business. In 2018, over eight million Chinese travellers visited Japan, an increase of 12 per cent over the previous year.