Millennium Hotels & Resorts rolls out new loyalty programme

Grand Copthorne Waterfront Singapore

Millennium Hotels & Resorts (MHR) has revamped and launched its brand-new My Millennium Guest Reward Programme.

The loyalty programme is now a single-tier membership, which MHR claims to offer easier ways for members to earn more lifestyle rewards from over 100 rewards ranging from room upgrades and hotel nights to shopping experiences at Apple and M&S.

Grand Copthorne Waterfront Singapore

Key features of the new My Millennium Guest Reward Programme includes a member exclusive rate; double points every 10 nights; celebration treats on special occasions like birthdays; enhanced stay experience which translates to redeemable points at point of booking, such as room upgrades; new redeemable lifestyle rewards which includes shopping vouchers; and redeemable experiences such as special access to Chelsea Football Club games.

“These touches will enhance members’ journeys not just within the hotel stay, but throughout their interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members,” Franck Kermarrec, Millennium Hotels & Resorts’ chief marketing officer said in a statement.

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