Budget Car Rental has once again named Jeiba Corporation as its General Sales Agent (GSA) in Japan.
Jeiba was the company’s original GSA in Japan of 13 years, from 1996 to 2009.
As Budget Car Rental’s GSA, Jeiba Corporation will be responsible for delivering value through customer service, and promoting to general outbound travellers, including business customers, with the aim of being the go-to car rental company for Japanese travellers.
Mark Servodidio, president, international, Avis Budget Group, said: “Japan is an important market for Budget. We know Japanese customers enjoy self-drive road trips and authentic travel experiences, both domestically and when visiting other destinations including the US, Hawaii, Europe and closer to home in Asia.”