Amadeus IT Group SA is reportedly in discussions with Thoma Bravo to buy TravelClick which, if successful, will boost its new hospitality platform business.
TravelClick’s software is used by hotels for business analytics, reservations, guest management and marketing. Its products are used by hotel chains including the Hilton, Marriott, Langham, Mandarin Oriental, Radisson and Accor brands.
Bloomberg reported that TravelClick could fetch as much as US$3 billion in a sale and might attract other suitors, citing anonymous sources asking not to be identified because the deliberations were private. The talks were advanced, though no final decisions had been made and Amadeus could decide against the purchase.
Representatives for Madrid-based Amadeus and Chicago-based Thoma Bravo declined to comment.
Thoma Bravo bought TravelClick in 2014 for US$930 million. The software company then bought ZDirect, a customer relationship management platform, in 2015 for an undisclosed amount. This year, it said it purchased Dallas-based Digital Alchemy, said the Bloomberg report.