Booking Holdings has invested US$500 million in Chinese ride-hailing platform Didi Chuxing as the two parties enter into a strategic partnership.
With the partnership, Booking Holdings’ brands will be able to offer on-demand car service through their apps, powered by Didi, and Didi customers will have the option to book hotels through Booking.com or agoda.
Todd Henrich, senior vice president and head of corporate development for Booking Holdings, said: “Didi has clear advantages in technology and scale in the shared mobility industry. We believe that together we can offer smarter transportation services to our brands’ customers, and help Didi’s customers… access the products and services the brands in our company provide throughout the world.”
Stephen Zhu, vice president for strategy of Didi Chuxing, said: “We look forward to seamlessly connecting every segment of the journey and improving everyone’s traveling experience through more collaborative innovation with the Booking brands on product, technology and market development.”
Didi offers a full range of app-based transportation services for over 550 million users and continues to innovate in shared mobility and smart transportation across China, South America, Australia and Japan markets.