Philippine goes deeper with dive tourism marketing


Eager to grow the country’s thriving dive tourism sector, the Philippine Department of Tourism (DOT) is attending the Dive Resort Travel (DRT) Show Philippines while simultaneously hosting the Dive Travel Mart (DTM) for B2B meetings.

At DTM, Philippine stakeholders like dive centres, shops and resorts will meet with foreign dive tour operators and travel agents for B2B meetings.

This will be the second edition of the Dive Travel Mart

Tourism undersecretary Benito Bengzon, Jr further shared that the DOT has developed other viable segments of dive tourism, such as technical diving and freediving, which will be offered in the B2B meetings.

To develop linkages with foreign buyers, Bengzon said the Philippine booth at the DRT will house at least 50 local sellers representing establishments in various dive destinations all over the archipelago.

The DRT network comprises exhibitors from 48 countries, with each show generating visitor traffic of at least 20,000 dive enthusiasts.

“We look forward to the arrival of some 100 dive travel agents, operators and media from opportunity markets including France, Italy, Spain, the Nordic Region, the Middle East and India,” said Bengzon.

DRT will take place on September 7-9 at the SM Megatrade Hall, Mandaluyong City; while the concurrent DTM will culminate to a 5D4N dive fam tour of selected diving destinations on September 10-14.

Fam-tour participants will choose from dive destinations including Anilao, Batangas; Puerto Galera, Mindoro; Dumaguete, Negros Oriental; Bohol; and Malapascua and Moalbal in Cebu; Siquijor Island; and Southern Leyte.

Admission to the DRT Show is priced at 200 Philippine pesos (US$3.74).

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