Amadeus has reached an agreement to combine its solutions with Adobe Experience Cloud, coming after Sabre recently announced cloud services partnerships with Microsoft and Amazon.
John Lonergan, director digital, airlines at Amadeus said: “Amadeus’ collaboration with Adobe Experience Cloud opens a world of opportunities for airlines to deliver personalised experiences to travellers across any digital channel – be it on a laptop, an iPad at check-in, a smartphone, or even a video screen on the back of an aircraft seat – and at any point throughout the customer’s journey.”
Amadeus said in a statement that along with Adobe, it is working with airlines to leverage joint technological capabilities. Further details are not available at press time.
Julie Hoffmann, head of industry strategy and marketing – travel at Adobe commented that the goal of Adobe’s travel arm is “to deliver engaging experiences to all touchpoints”.
“The world’s leading travel and hospitality brands rely on Adobe Experience Cloud, and this partnership with Amadeus will enable us to integrate further with airline brands and take that experience to the next level,” said Hoffmann.