Leading up to the 8th HSBC Singapore Rugby Sevens on April 28-29, the Singapore Rugby Union (SRU) has announced packages targeting international visitors, along with other updates such as the event’s official apparel partner and fringe events for the season.
As part of Rugby Singapore’s efforts to attract tourists to the event, the organiser has struck deals with dining and retail outlets, entertainment hotspots and tourist attractions for promotional rates with Sevens tickets.
Offers span from dining options at Pan Pacific hotels in Singapore to AJ Hackett in Sentosa.
To pull in more group spectators, the event also offers Level 3 Hospitality Boxes, most suited for corporates looking to entertain between 36- and 72-person groups within a private and custom-furnished space with a view of the match.
Rugby enthusiasts can also consider the more luxurious Sevens VIP Club hospitality packages, which allow access to an exclusive and air-conditioned viewing space, fitted with a food-and-beverage lounge.
Headhunter Sport has also been named the event’s official apparel partner, a deal that will see the company clothe all national teams representing Singapore in full kit, match officials from the Singapore Society of Rugby Union Referees and local referees across all domestic games. The Brunei-based brand will also supply official apparel merchandise and fan wear.
“The HSBC Singapore Rugby Sevens is a carnival like no other, and one of the ways to get the most out of the experience is to wear something that will generate conversation and Instagrammable opportunities with other fans,” said David Lim, executive chairman and managing director of Rugby Singapore.
Furthermore, the Sevens season will burst into colour with a calendar of ancillary events and carnival excitement during competition weekend, in hopes of drawing fans and non-fans from around the region.
These include fringe tournaments for club players across Asia and under-14 local talents; the three-night music festival Music After 7s; and a family-focused Fun Zone that features Nerf-themed activities, a Spartan obstacle race and more.