FIT Ruums, launched just last year as Webjet’s travel distributor in Asia, has its 10th office in the region with its latest opening in Japan.
The Osaka office joins the company’s network which includes Singapore, Hong Kong, Taiwan, South Korea, Indonesia, Malaysia, Thailand, China and India.
By establishing a presence in Japan, FIT Ruums wants to secure a broader choice of hotels in the country and better rates for its clients across Asia, the company said in a press release.
FIT Ruums is now ramping up its contracting activities across Japan, making the country’s hotels available worldwide via WebBeds’ multiple B2B distribution channels – including the recently acquired JacTravel, based in London – as well as Sunhotels and Lots of Hotels, which will generate longhaul bookings from key markets in Europe, the Middle East, Africa and North & South America.
Daryl Lee, CEO of FIT Ruums, commented: “This is the perfect time to enter Japan, as the country’s travel and tourism industry grows from strength to strength.
“Driven by the continued growth of intra-regional travel in Asia, the proliferation of new airlines and routes, and the enduring appeal of Japanese culture, Japan’s tourism industry is currently experiencing a period of unprecedented growth. With the promise of major international events on the horizon, we believe that Japan will become a major global force in the travel and tourism industry in the coming years.”
The country welcomed a record 24 million international visitors in 2016, up 22 per cent year-on-year, and is on track to exceed this number in 2017, having already received 18.9 million arrivals in the first eight months of this year.