Amadeus Ventures has made an investment in Avuxi, a start-up that ranks places to visit at the point of hotel and flight bookings.
“Whenever we talk about travelling, location is essential. What we tried to do with Amadeus is to help people save time and have a… more personalised experience by having the bookings and the information on the same site,” says Alexis Batlle, CEO of Avuxi.
Avuxi’s TopPlace technology shows the most popular areas within a city through heat map overlays, so travellers searching for a hotel on an OTA or metasearch site can be shown the most popular places in the city they are about to visit.
In addition, Avuxi’s ranking scores assign location ranking to each hotel and vacation rental, and travellers can even search for popular places by category, such as eating, shopping, nightlife and sightseeing.
Amadeus said in a statement that for OTAs, metasearch sites, and hotels, Avuxi’s platform can help improve conversion and increase revenues.
Avuxi’s platform analyses and ranks geolocated data, including comments, photos and reviews from millions of users through more than 60 sources, including Instagram, Facebook, Twitter, Google, Wikipedia and more.