China’s HNA Group will invest RMB50 billion (US$7.5 billion) to transform its business strategy by consolidating online and offline resources as well as merge its technology, investment, finance and services business segments.
The group said an important component of the transformation is HiApp, a digital tourism platform with a global cloud service database, in addition to airline products and services, scheduled for roll out by year-end.
For HNA Group, it is “necessary to work out thorny issues in the market and achieve integration of passenger flow, business flow and information flow as well as the offline-to-online transition”.
Through a digital upgrade, the group hopes to not only further optimise its asset efficiency, but also take future market initiatives in terms of developing and extending industry resources.
The group also expects to offer innovative cloud services and products to enterprises and start-ups, drive the development of technology, finance, investment and services segments, while connecting offline tourism resources with innovative industries for upgrading.
A Fortune Global 500 company, HNA Group has offline resources and operating experience in the air travel industry value chain, hotels, travel services, business centres, residential communities and more.