Frasers plans expansion of millennial-targeted Capri brand

To meet rising millennial travel demand, Frasers Hospitality is eyeing an expansion of the Capri by Fraser brand to a total of 16 cities over the next four years, including Leipzig, Shenzhen, Wuhan, Jakarta, Johor Bahru, Balikpapan, Kalkara and Gurgaon.

The most recent addition is the 143-unit Capri by Fraser Berlin, which marks Frasers Hospitality’s seventh operating Capri-branded property globally and the second in Germany. With the millennial preference for cultural originality in mind, it carries features such as an archaeological excavation site discovered during construction, now preserved and showcased through a glass floor.


Capri by Fraser Berlin

“We will also anchor our presence in key gateway cities such as Singapore and Kuala Lumpur… This will extend the Capri by Fraser portfolio to 19 properties with over 4,000 keys by 2021,” added Choe Peng Sum, CEO of Frasers Hospitality.

Choe added that the Capri by Fraser brand was created to cater to the evolving lifestyle needs of millennial travellers, whose travel spending is set to increase as this generation enters its prime working and spending years.

Millennial-friendly concepts of the Capri brand include Spin & Play, where laundrettes come equipped with games consoles, kickboxing and other activities. Meeting and conference facilities are also equipped with capabilities including interactive touch-screen panels and integrated whiteboard-projector features.

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