Tourism New Zealand has appointed Gregg Wafelbakker to the role of general manager Asia.
Wafelbakker joins Tourism New Zealand
from the Shanghai-based Westland Milk Products, where he was the general manager China and general manager marketing for the past three years.
He has over 20 years’ experience in the F&B industry, and has held a variety of technical, sales and general management roles in New Zealand, the US, Singapore, Thailand and Germany.
Tourism New Zealand’s chief executive Stephen England-Hall said: “(Wafelbakker)’s expertise in marketing and experience of working in several parts of Asia for many years make him an excellent fit for the role, which manages New Zealand’s second biggest tourism market, China, along with major emerging markets India and Indonesia.”
