The Mulia throws wedding convention to woo celebratory event business

The Mulia, Mulia Resort & Villas in Nusa Dua, Bali is keen to build up the reputation of its complex and Bali as a desirable destination for honeymoons and wedding with a recent dedicated weddings convention.

Marry at the Mulia, a four-day event held last August, was attended by more than 50 wedding and special event planners from across the globe, director of communications Adhiyanto Wongso told TTG Asia during a media update in Singapore last week.

harmony chapel at the mulia bali

Apart from highlighting the hotel’s many indoor and outdoor venues, restaurants and recreational facilities, the convention also brought attendees to Ubud for an introduction to Bali’s rich culture and connected them with various suppliers needed for a celebratory event.

“Ideally the destination wedding showcase would be led by the local tourism board, but we found the process for approvals, planning and execution too tedious,” said Adhiyanto, revealing that the event was largely funded by The Mulia itself. “Running it ourselves allow us more flexibility,” he added.

“Most Asians know about Bali but it is relatively unknown in the US or Europe; some only heard of Bali for the first time through us. Most of the planners from these longhaul markets are not sure how a wedding could be conducted there. We hope to change that through Marry at the Mulia,” he said.

When asked if the event had generated strong business leads, Adhiyanto said it was still “too soon to tell” as couples needed months to consider wedding plans and logistics attached to a destination wedding held overseas.

“This is a long-term investment for us. Although there are no bookings yet, the number of enquiries have gone up,” he continued.

Adhiyanto added that the high-profile wedding of Taiwanese singer/actor Ken Chu and Chinese actress Han Wenwen last September had significantly raised the popularity of The Mulia complex in the regional market and led to to enquiries from many Asian couples.

The Mulia, Mulia Resort & Villas is made up of the ultra high-end 111-key all-suite The Mulia, the 526-key Mulia Resort and 108-unit Mulia Villas.

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