Ascott gets new ‘lyf’ out of millennials


Ascott launched its first living lab to field test its new co-living brand, lyf, in partnership with the Singapore Management University (SMU).

Ascott will carry out product simulations at the lyf@SMU lab, open 24/7 for all SMU students from February 27, 2017. Through their participation, students will be able to experience the products and provide feedback to shape upcoming spaces under the brand, which Ascott says “is designed for and managed by millennials”.

The 2,973m2, three-storey lab houses co-working lounges with modular furniture, large communal tables at the social pantry with interactive voting boards, multimedia rooms, days beds and napping pods.

Students can rock out in the soundproof jamming studio, pedal up a sweat on the bike to power up their mobile phones or have a game of foosball or table tennis.

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