TripAdvisor’s airline reviews platform takes off

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TRIPADVISOR has launched a new airline reviews platform covering all major global airlines, expanding its massive base of 350 million traveller reviews and opinions.

It has also rolled out a newly redesigned Flights search service and beta launch of its “flyscore” that rates the quality of each air travel itinerary based on the power of qualitative traveller reviews, the quality of the aircraft, inflight amenities and the duration of the itinerary on a scale of one to 10.

Travellers now have a go-to resource for making more informed air travel decisions based not only on the price of the flight, but the total experience with the airline as viewed by TripAdvisor’s community of more than 340 million monthly unique visitors, the company said in a statement.

“The time has come for a better way to research, compare and shop for flights. TripAdvisor is excited to innovate and lead with the launch of airline reviews in 48 markets in 29 languages,” said Bryan Saltzburg, senior vice president and general manager, global flights business.

“Additionally, we’ve introduced a set of new features within our search experience to help consumers better understand the true value of air travel beyond price,” he added.

The revamped platform will showcase more comprehensive information about inflight amenities, such as power ports and the type of in-flight Wi-Fi available to flyers.

Additional enhancements to flight search are expected to follow later this year.

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