Carlson Rezidor spreads VR initiative to its other brands


Radisson Blu’s BluPrint programme was recently unveiled at HICSA 2016

CARLSON Rezidor Hotel Group has developed a virtual reality (VR) interface for its Radisson Red brand and soon, Park Inn by Radisson and Country Inns and Suites, its more India-focused brands, will follow.

The interface is based on Radisson Blu’s VR programme, BluPrint, which was launched recently.

The idea is to entice hotel owners and developers to go with the brands as a result of a more sensorial experience, said the group’s president Asia-Pacific, Thorsten Kirschke.

A spokesman explained how sensorial BluPrint is: “First, we’ve engaged a company in Europe to help us render 360 degree immersive VR views, along with corresponding sounds. For example, if you walk past the bathroom, you will hear a shower, or if you are in Radisson Red’s social space you can hear a dining scene.

“Second, we have a new free, downloadable app which allows you to print a ‘trigger picture’ of a Radisson Blu city and resort rendering. Once you point the app at the picture, a 3D, 360 degree view of the room will pop up which enables you to see the room inside out and even upside down.

“(And with the device), you can walk around seeing a 360-degree view of the room as though you are walking inside.”

She said: “For our Asia-Pacific development teams, this device is easily portable and charged. It serves not only as a sensorial tool for owners and investors to see and hear our brands’ differentiation and USPs, it gives them a transparent approach as to how their investment can look like.”

In the next phase, the group intends to extend the immersive experience to customers.

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