STB, Zouk throw virtual parties

Singapore Tourism Board (STB) has teamed up with iconic nightclub Zouk Singapore to organise Zouk Phuturescapes, a series of virtual parties for audiences around the world, in the last weekend of May.

Taking virtual parties to the next level, Zouk Phuturescapes will engage audiences at home through a curated line-up of local and international DJs and musicians, as well as innovative technology elements such as AR filters and 3D virtual backgrounds.

Amid its pandemic-induced shutdown, Zouk Singapore will keep the groove going with a string of virtual parties, in collaboration with STB; interior of Phuture pictured (Photo credit: Zouk Singapore)

STB assistant chief executive (marketing group) Lynette Pang said that the virtual parties will serve up “a mix of content curation, immersive technology, audience engagement, and innovative marketing” as well as “showcase the best of Singapore’s entertainment and nightlife”.

Zouk Group CEO Andrew Li said: “Through Phuturescapes, we hope to unite our global community on a safe and readily accessible platform for all to tune in, dance along together, engage with one another, and collectively look forward to the day guests from around the world can be welcomed into the club again.”

Comprising three virtual parties, Phuturescapes will kick off in the US on May 29, followed by Asia and Australia on May 30, and the UK on May 31. Up to 1,000 guests can register for each party, hosted on video conferencing platform Zoom. The parties will also be streamed live on both brands’ Facebook and YouTube pages.

The parties will feature both local and international DJs and musicians. International headliners include American DJ Diplo and British DJ Christina Novelli. On the local front, popular artists such as Zouk’s resident DJs LeNERD and Che’Molly, as well as DJ KoFlow, rapper Yung Raja and singer-songwriter Jasmine Sokko, will perform. Local talents such as rapper ShiGGa Shay and model-presenter Hanli Hoefer will emcee the parties.

To add an interactive element to the parties, STB and Zouk worked with VICE to create AR filters on Instagram, one of which will feature an avatar of Diplo against a 3D virtual background of Gardens by the Bay.

Audiences will be able to capture content of themselves enjoying the parties, layer the AR filters over the content for a fun touch, and post on Instagram. VICE has also created virtual backgrounds of various tourism icons, which audiences can use during the Zoom party.

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