AFTER completing the renovation of its level 3 function spaces in September 2015, the 306-key Le Meridien Kota Kinabalu in Sabah is aggressively tapping key MICE markets such as Kuala Lumpur, Singapore and Hong Kong.
New features on the revitalised meeting floor include a permanent coffee and tea break station as well as a multipurpose pre-function area. The spruced-up ballroom now also features state-of-the art audiovisual equipment.
The property’s general manager, Fiona Hagan, said: “We have increased the level of sales calls and activities in our key markets, besides organising fam trips from these markets in partnership with the Starwood Sales Office in Kuala Lumpur.
“We also participate in roadshows organised by Tourism Malaysia and Sabah Tourism Board and organise personalised stay programmes for key MICE agents to introduce them to Sabah and Kota Kinabalu.”
Currently, Le Meridien Kota Kinabalu’s MICE, leisure and corporate business ratio mix stands at about 25: 25: 50, but Hagan is targeting a ratio of 30: 35: 35 by end-2017, when room renovations are completed.
