Dorsett appoints Australia, New Zealand GSA


HONG Kong-based Dorsett Hospitality International has named Hotel Representation Australia (HRA) as its general sales agent (GSA) for the Australia and New Zealand markets, effective since February 1, 2016.

Sydney-based HRA, which has offices in Brisbane, Melbourne and New Zealand, will be responsible for sales and marketing activities, utilising contacts with key operators to negotiate the inclusion of Dorsett Hotels, undertake sales calls and participate in travel events, among other things.

“With their network and strong existing relationships with key business channels (wholesalers, corporate, MICE, leisure, media etc.), we are confident that HRA will play an instrumental role in assisting Dorsett Hospitality International to expand its market share in the Australian and New Zealand market,” said Rebecca Kwan, senior vice president sales, Dorsett Hospitality International.

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