ASEAN NTOs have asked ASEANTA to take on the responsibility of creating special offers and value added tours and packages for the Visit ASEAN@50 promotions in 2017.
The region’s tourism boards believe that ASEANTA members, who are travel agencies, tour operators, hotels and airlines, can bring their expertise into this area and market the region as a single destination.
ASEANTA president Aileen Clemente said the planned tour packages should promote South-east Asia as a single destination, not the individual member countries.
She said that six airlines had turned up for ASEANTA’s meeting this week in a show of full support for Visit ASEAN@50, unlike before when there were only one or two in attendance.
Cebu Pacific has for the first time attended ASEANTA’s quarterly meeting although it is not yet a member. Member airlines who attended were Singapore Airlines, Thai Airways, Philippine Airlines and AirAsia.
Read more ASEAN Tourism Forum (ATF) 2016 stories in the digital edition of our Show Dailies here.
