BEST Western Hotels & Resorts has unveiled two new membership tiers for its loyalty programme and removed expiration dates for its reward points.
With the addition of the two new membership tiers, Best Western now has five tiers in total, starting with the standard entry Blue tier, followed by the new Gold status, which can be earned with a minimum of 10 nights stay at Best Western hotels within a year.
Next on the rung is the Platinum tier, for members who have managed 15 nights stay a year, then the Diamond tier, reserved for members who have stayed for 30 nights a year. A new Diamond Select status has been added, earned by those who have stayed for 50 or more nights a year at a Best Western property.
Guests who achieve the Diamond Select status will receive a 50 per cent point bonus, room upgrades and a welcome gift on check-in.
All Platinum and Diamond members will also receive a welcome gift on check-in at any of Best Western’s 4,000 hotels worldwide, as part of an ongoing strategy to introduce more member benefits.
Best Western Rewards points can be earned from stays across Best Western’s six brands: Best Western, Best Western Plus, Best Western Plus Executive Residency, Best Western Premier, the BW Premier Collection and GLō.
