STB names new agency partner


THE Singapore Tourism Board (STB) has appointed advertising firm TBWASingapore as its global agency partner for two years with effect from April 1, 2016. Included in the agreement is an option to extend the contract annually for a maximum of three years.

Out of a total of nine proposal submissions, STB said it chose TBWASingapore “for their deep understanding of the tourism business, clear thinking, innovative and impactful ideas, and proposed action plans that were well integrated across different channels and platforms.”

STB’s incumbent agencies are JWT and Mirum.

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