MYANMAR, Thailand, Cambodia, Vietnam and Laos have teamed up to jointly market themselves as “Five Countries, One Destination”, said Nyan Tun, vice president of Myanmar.
Nyan Tun announced the campaign launch in Nay Pyi Taw, at the third Cambodia, Laos, Myanmar and Vietnam (CLMV) Tourism Ministerial Meeting and the second Ayeyarwaddy-Chao Phraya-Mekong Economic Strategy (ACMECS) Tourism Ministerial Meeting that was held at the Hilton Hotel from July 28-29.
According to Myanmar’s ministry of hotels and tourism, the “Five Countries, One Destination” travel programme, to be implemented by 2016, will bring tourists to Bagan (Myanmar), Chiang Mai (Thailand), Luang Prabang (Laos), Siem Reap (Cambodia) and Hue (Vietnam).
“Cambodia, Laos, Myanmar, Thailand and Vietnam will market the region as a single destination by providing easy access for visas and improving transportation networks,” said Nyan Tun.
This includes promotion of cross-border travel within the ACMECS countries and organisation of joint tourism marketing and promotional activities in order to realise the campaign’s concept of “Five Countries, One Destination”.
The promotion of green and responsible tourism will also be a focus, according to Nyan Tun.
