Plaza Premium rebrands, expands into airport hotels space

AIRPORT hospitality provider Plaza Premium Lounge Management has rebranded its name to Plaza Premium Group and rolled out two new brands, Aerotel and Allways, as the company marks its 17th year in the business.

“The new name marks a step towards reflecting the group’s increasingly diversified airport hospitality businesses. We believe airports are a destination in themselves and our services and facilities will give travellers more reasons to enjoy their travel experience”, remarked Song Hoi-see, founder and CEO of Plaza Premium Group.

An airport transit hotels line, the first Aerotel will debut in Singapore Changi Airport in September. A second hotel will open in Abu Dhabi International Airport by the end of this year and a third will open in London Heathrow Airport in 2016.

Allways will represent the group’s airport concierge and butler service, providing conveniences such as welcome gifts, pick-ups, baggage handling and itinerary recommendations to travellers.

Plaza Premium Group will launch Allways by phases in seven airports worldwide, first at Toronto Pearson International Airport and New Delhi’s Indira Gandhi International Airport, followed by airports in Singapore, Macau, Kuala Lumpur, Muscat and London.

The group has also announced its plans to expand to 200 locations by 2018, encompassing management and operation of independent and airline lounges, transit hotels, meet and greet service locations, and dining facilities.

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