STARWOOD Hotels and Resorts Worldwide yesterday announced the planting of its flag in South Australia with the signing of an Aloft property in the state capital.
Aloft Adelaide also marks the brand’s third property to enter the Australian market, following the recent signing of Aloft Sydney Pitt Street, slated to open in October 2016, and last year’s announcement of Aloft Perth Rivervale, set to open in early 2017.
The new-build hotel owned by local developer Sturt Land, a joint venture between local construction group Tagara and Melbourne-based developer Colvid, is slated to open in early 2018 as part of the phase two of mixed-use development New Mayfield.
Just 20 minutes away from Adelaide Airport, It will feature 200 guestrooms, an indoor glass bottom rooftop pool, a 24-hour fitness centre with a rooftop running track, and 500m2 of flexible meeting space.
F&B offerings will include Aloft’s signature W XYZSM bar, grab & go outlet Re:fuel and a signature restaurant space.
Guests will also be able to use their smart phone as a key through Starwood’s SPG Keyless system, which will be available at select Aloft, Element and W Hotels worldwide by end-2015.
Andrew Taylor, director acquisitions and development, Starwood Hotels & Resorts Pacific, said: “Demand for Aloft is rapidly accelerating and the brand continues to aggressively expand as we near 100 hotels worldwide. We are experiencing growing interest from investors and developers in the Australian market, who are attracted to the brand’s DNA, which fills a void in the hospitality sector.”
David Bertram, director, Sturt Land, said: “The New Mayfield project will form a vibrant, social space in the heart of Adelaide creating an ideal platform to showcase Starwood’s design-led Aloft brand. With an overall injection of A$300 million, this development is going to take urban design and living to new levels and Aloft Adelaide will be the jewel in the crown.”
