Starwood enters Myanmar with Sheraton Yangon Hotel

STARWOOD Hotels and Resorts Worldwide made its market debut in Myanmar with signing of the Sheraton Yangon last week.

Owned by Family Business Group Hotel, the hotel is located in Tamwe Township near Kandawgyi Lake and scheduled to open in mid-2017.

The hotel will feature 375 guestrooms, three dining venues, a spa, fitness centre, swimming pool, and 1,880m2 of events space.

While the Sheraton brand is widely thought in the hospitality industry to have lost ground to new brands launched by chains catering to increased customer sophistication and changing demographics, Starwood is not giving up on its storied brand.

Starwood earlier this week launched a 10-point plan to revive Sheraton, including the creation of a new tier of hotels, Sheraton Grand, and a US$100 million marketing campaign.

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