PATA is organising the Adventure Travel and Responsible Tourism Conference and Mart 2015 (AT&RTCM 2015) in Bhutanese capital Thimphu from February 4-6, 2015.
The three-day event is hosted by the Tourism Council of Bhutan, and supported by Druk Air and Bhutan Airlines.
Themed Explore Beyond Tourism – Celebrate Happiness, AT&RTCM 2015 follows up on the success of its predecessor, AT&RTCM 2012, which was the first B2B travel trade event ever held in the country.
The event aims to bring together tourism professionals involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability.
It also aims to address issues facing adventure travel, responsible and sustainable tourism among both the private and public sectors, with topics such as Linking National Philosophy to Tourism and Future Trends of Adventure Travel.
AT&RTCM 2015 also offers a large-scale platform for adventure travel sellers and buyers to secure effective business appointments.
Martin Craigs, PATA CEO, stated: “PATA is proud to be returning to Bhutan to again show travel trade professionals first hand about this magical destination and the travel opportunities it has to offer. During these challenging times, Bhutan is the perfect place to celebrate happiness, explore beyond tourism, and examine responsible and sustainable tourism growth across the region.”