THE 283-room Rosewood Beijing, the first hotel in China and Asia for Rosewood Hotels & Resorts, will officially open on October 23.
Speaking to TTG Asia e-Daily, managing director Marc Brugger explained that a key element of the brand promise is its heritage focus, where luxury equates to a certain formality.
Said Brugger: “The hotel’s chief concierge, someone with a wealth of knowledge and somewhat of a character, and overstaffing the concierge department are how we are making a difference. This concept all but disappeared after the Asian Financial Crisis in the 1990s.
“Another example is the 7th Floor Manor Club, which will be run like a private club with butler service.”
The hotel is banking on its strategic location at Beijing’s CBD to go after corporates but is equally focused on the luxury traveller, and is offering opening packages valid until February 28, 2015.
Rosewood will launch its first resort in Asia, with Phuket opening in 2016. Phnom Penh will also open in 2016, followed by Sanya, Bali, Guangzhou and Bangkok in 2017, and Jakarta in 2018.
“Another four or five Asian properties will be announced shortly to complement the eight in the existing portfolio,” Brugger said.
