EUROPEAN buyers will receive a schooling in Dubai’s offerings as a business events destination when the emirate hosts the Meeting & Incentive (M&I) Forum Europe Spring 2015.
To be held from March 9-14, the six-day event is set to welcome more than 225 top international meeting planners and dozens of Dubai-based event suppliers.
Richard Barnes, managing director of M&I Forums, commented in a release: “Dubai’s emergence as a global destination over the last 20 years has been utterly compelling. The pace of development, scale, and standard of facilities serving the MICE market are unrivalled in Europe, Middle East and Africa, and we have had so much demand from our buyers to visit Dubai.”
Dubai thus joins a host of other cities including Cebu in the Philippines, Edinburgh in Scotland, and Vienna in Austria, in hosting M&I Forums next year.
The Dubai edition is hosted by Dubai Business Events (DBE) – the Official Convention bureau, in partnership with JW Marriott Marquis Hotel, Emirates, and a number of local DMCs.
Steen Jakobsen, director of DBE, said: “Europe, and the UK in particular, are extremely important markets for Dubai’s business events industry and our hosting of the M&I Forum Europe Spring 2015 reflects this.
“We are witnessing strong business tourism visitor growth numbers from continental Europe and the UK, and are very pleased to host this high-quality networking event as part of our extensive efforts to further build global awareness of Dubai’s business events and incentives credentials.”
