RAIL Europe has opened an office in Shanghai to provide more support for its business in the Greater China, which is now its fourth most important market.
The region registered a 60 per cent increase in sales over the past two years.
“Rail Europe is getting more and more popular in China. Chinese travellers enjoy European trains, the convenience, the safety, the speed, the romance, and the wide network across all Europe. The sustained and important sales growth in this emerging market highlight this enthusiasm for rail travel,” said Florence Pasquier, sales director of Rail Europe.
“With our local presence, we aim to closely support business development in China, be easily reachable for any Chinese traveller across the country, support our strong GSAs’ network, and keep expanding with big players in the travel industry.”
The office will be helmed by Dan Wang, whom Rail Europe has appointed as business developer.
Rail Europe’s GSAs in China include Caissa Touristic, GTA Shanghai, GTA Beijing, Europe Express Promotion and Consulting, Beijing UTour International Travel Service, ZTG, Yiqifei Guangzhou, Shanghai Ctrip International Travel Service, Nanjing Tuniu International Travel Service and Shanghai Ou Tie Business Consulting.
Rail Europe opened its Hong Kong office six years ago, and its Asian flagship retail store, also in Hong Kong, in 2011 in partnership with local Europe train travel agency Sincerity Travel (TTG Asia e-Daily, May 16, 2011).
It also has offices in Tokyo, Seoul, Singapore, Mumbai, Sydney, Buenos Aires and Dubai.