HOTEL channel management and connectivity solution provider eRevMax is giving hotel customers metasearch management capabilities through a newly forged partnership with World Independent Hotel Promotion (WIHP).
Available to existing customers, eRevMax provides users with XML interface connectivity to all channel classes from a single patform, allowing them to push real-time rates and availabilities, and bid for higher positions in metasearch channels such as Google Hotel Finder, TripAdvisor, Trivago, Kayak and Wego.
This raises the visibility of rates available on hotel websites.
Meanwhile, WIHP will also offer a managed service to execute the bid management process from a digital marketing perspective, depending on the client’s advertising budget.
Customers can also make use of the advanced tracking service to follow their exact returns on investment for each metasearch channel and a custom-built hotel analytics platform.
Michael McCartan, CEO of eRevMax, said: “Metasearch has become really mainstream, and has witnessed 13 per cent growth in travel search traffic over last year.”
