HONG Kong will welcome a new travel industry body, the Hong Kong Association of Amusement Parks and Attractions (HKAAPA), in mid-July.
Paul Pei, sales & marketing executive director of Ocean Park Hong Kong, will head the association as founding president, while Lo Bing-chung, Hong Kong Disneyland Resort VP of public affairs, will take on the role of vice president.
Nine founding members have been confirmed so far, including Ocean Park Hong Kong, Hong Kong Disneyland Resort, Ngong Ping 360, Noah’s Ark Hong Kong, Madame Tussauds Hong Kong, Peak Tramway, AsiaWorld-Expo, sky100 Hong Kong Observation Deck, and DHL Hong Kong Balloon.
Other attractions will be invited to join the association’s ranks once it is formally established, while Hong Kong Tourism Board will be invited to sit in during meetings to facilitate discussions on marketing and promotions.
HKAAPA is expected to provide an avenue for greater collboration with academic and vocational institutions in nurturing manpower, as well as to jointly promote Hong Kong’s attractions in overseas markets.
In the long term, the new association will also study the feasibility of a “super annual pass” allowing entry to multiple attractions.
Josephine Lam, sky100 managing director, said: “We are glad to see Hong Kong attractions join forces to establish HKAPPA. Each founding member has its own uniqueness that complements one another, and together we can make contributions to Hong Kong tourism.”
