Medan doles out incentives to grow MICE, leisure traffic

THE MEDAN Municipal Government is offering a range of incentives to travel consultants and MICE planners, in a bid to achieve 250,000 international arrivals through its Visit Medan 2012 campaign.

Offered to both MICE and leisure travellers, the incentives include a complimentary welcome cultural performance at the airport for groups of at least 25 pax, on condition that the travel arrangements in Medan are managed by a local groundhandler. A group of 50 pax and above will receive a complimentary lunch or dinner, including cultural performance.

Last year, Medan received 197,762 visitors. Malaysia, Singapore, China, Australia and Europe were the main source markets.

The mayor of Medan, Rahudman Harahap, said the city offered attractions such as Maimoon Palace – built in 1888 by Sultan Makmun Al Rasyid Perkasa Alam Syah of Deli, Tjong A Fie Mansion, and various cultural and contemporary arts and performances.

“Visit Medan 2012 aims to attract tourists, both domestic and international, to see for themselves what Medan has to offer,” he said.

As part of the campaign, Medan will play host to several international events throughout the year. Last week, Medan was the venue for the annual Indonesia Corporate Meeting & Incentive Travel Mart.

Other upcoming events include the Medan Jazz Festival, Sumatra International Travel Fair, and International Ecotourism Business Forum & Mart in June, and the Maimoon International Festival, Siombak Lake Festival, Medan Mega Fair and Asia Pacific Paintball Championship later this year.

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