A NEW website start-up, medisherpa.com, targets US medical tourists with a database of pre-screened medical institutions and clinicians i in Asia.
Currently running on a beta version, the website is scheduled to officially launch on March 31.
Michael Ruggles, co-founder of Singapore-based medisherpa.com said: “There is no denying that the medical tourism market in Asia is seeing unprecedented market growth. We are building a platform to facilitate this influx of medical travellers and there is no better place to do that from than the citystate of Singapore that serves as the gatekeeper to a region synonymous with world-class healthcare, all at low treatment costs.”
Targeted chiefly at North Americans, the website currently features over 300,000 medical institutions and professionals from Singapore, Malaysia, Thailand, India and Australia.
Ruggles hopes to seal similar arrangements with leading healthcare providers in South America, Europe, the Middle East and Africa by the end of the year.
The company is also working with partners to develop packages for medical tourists. Plans are also in the works to build the site’s Traditional Chinese Medicine (TCM) category to expand its appeal to the Singaporean, Hong Kong and Mainland Chinese markets, and to link the site to hotel and airline booking engines.
Medisherpa.com will be free to users, with revenue deriving mainly from display advertisements on the website, and a tiered membership scheme for healthcare professionals who want to be listed on the site.
To date, the website has received approximately 20,000 unique visitors a month, a figure expected to increase five-fold in the coming months as the start-up firm’s online marketing campaigns unroll.