Shanghai enters into global MICE partnership

THE INTERNATIONAL Association of Exhibitions and Events (IAEE) has entered into a reciprocity agreement with the Shanghai Convention & Exhibition Industries Association (SCEIA).

The agreement is targeted at boosting cooperation on education and networking events, recognition of the respective professional designations offered, sharing of research, data, news and information, the creation of co-sponsored initiatives to facilitate member interaction, and providing opportunities for association leaders to participate in reciprocal events.

IAEE president Steven Hacker said: “The objective of the reciprocity agreement is to allow the members of each organisation to secure information and data from the partner organisation, to attend any events at preferred member rates, and to utilise the partner associations to help answer queries.”

“The first step will be for both organisations to exchange information about one other and our current programmes of work. This will enable us to determine what specific initiatives might be worthwhile to undertake on behalf of our respective memberships.”

SCEIA chairman Wu Cheng Lin said: “We are very excited about this agreement with IAEE and the opportunities that will now exist for our members. We look forward to working together to provide benefits to exhibitions and events industry professionals globally.”

Reporting by Patricia Wee

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