TOURISM Malaysia will step up promotions in China, India, Australia and countries in South-east Asia to make up for the possible shortfall in arrivals from Japan and the Middle East this year.
These targets are growing markets with direct air accessibility, said its acting director-general Azizan Noordin.
The tourism ministry maintains its aim of attracting 25 million international tourists this year.
In 2010, arrivals from Japan saw a 5.1 per cent increase over 2009 to 415,881 tourists, while the Middle East saw a 14.3 per cent growth to 116,252 visitors. Total arrivals was 24.57 million.