THIS year’s IT&CM China will be the keystone event of the first-ever Shanghai Business Events Week, launched by the Shanghai Municipal Tourism Administration (SMTA).
Taking place from April 11 to 15, Shanghai Business Events Week will bring together IT&CM China, SMTA’s China (Shanghai) International Meetings & Conferences Forum, Global Business Travel Association’s Corporate Travel Expert Certification Course, International Congress and Convention Association’s (ICCA) Association Database Workshop, IMEX-MPI–IT&CM China’s Future Leaders Forum and the TTG China Travel Awards.
IT&CM China’s keynote panel discussion on April 13 will see industry veterans Jacques Arnoux, Pacific World Asia managing director – Asia; Ni Hui, Grand China Express International Travel vice president; and ICCA president Arnaldo Nardone discuss the potential of China’s next MICE wave.
The Macau Government Tourist Office intends to raise its profile among buyers and media at IT&CM China by promoting its fam trips for key MICE planners and agents, product update seminars and industry trainings. Seoul Tourism Organisation will also take the opportunity to highlight its recent initiative, the Seoul MICE Alliance.