Industry veteran’s memoirs to be released

VETERAN tourism industry player Lim Ba Bin’s autobiography is due out this September, with the book to be produced by inbound tour company Tour Fifty-One.

Tour Fifty-One director of sales and marketing, Mark Amir Hashim, said 2,000 copies will be published initially, some of which will be distributed to the Tourism Ministry, Tourism Malaysia and institutions of higher learning in the country.

Lim, who is in his 70s, was responsible for the formation of the Kuala Lumpur Tourist Guides Association in 1967, and co-founded the Malaysian Association of Tour & Travel Agents in 1975 with the late Low Yit Lock.

In 1969, Lim was part of the Malaysian delegation that went to Bangkok to successfully bid for the first Pacific Asia Travel Association conference in Malaysia, which was held in Kuala Lumpur in 1972.

Lim is currently the advisor to the Malaysian Inbound Tourism Association and facilitator for the Malaysia International Travel Mart Travel Fair.

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