The World Travel & Tourism Council (WTTC) has partnered marketing and communications firm MMGY Hills Balfour to launch a new social media campaign, #TogetherInTravel, aimed at galvanising the global travel and tourism community and inspiring future travel.
Going live at 11.00 BST on April 20, the campaign encourages travellers from around the world to share a pre-prepared video and their globetrotting experiences along with the hashtag #TogetherInTravel, which will then be hosted on microsite TogetherInTravel.com.
Gloria Guevara, president & CEO of WTTC, said: “The concept for the #TogetherInTravel campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community, and one where travel brings us closer, at the right time.
“Our message is that everyone can still stay inspired with future travel ideas and bookings – and in the meantime, be part of a virtual space for sharing, connecting, and collectively inspiring.”
