There have been many predictions made at the peak of the Covid-19 pandemic about how travel and tourism would return when borders reopen. The most popular vision is that travellers, having had the chance to reflect on life during the lockdown, would approach travel and tourism with greater responsibility, choosing to spend their money with sustainable hospitality suppliers and to give back positively to destinations they visit.
This virtuous rebound expectation has yet to be fulfilled. Travellers in general who have resumed their holidays, albeit locally, are mostly going for convenient resort locations or the best deal in town. On the other extreme end, ultra-lux holiday-makers are favouring ‘safecations’ – worry-free sojourns offered through exclusive resort buyouts to ensure the ultimate in safe distancing.

Perhaps it is still early days in travel and tourism recovery – some Asian governments are still swinging back and forth on movement restrictions as new waves of infections emerge, making it a challenge to plan a decent trip. Perhaps when conditions are more conducive for a stable recovery may we then see a true appetite and intention of travel taking shape.
I maintain a degree of doubt that mankind will emerge from this pandemic with a revolutionary awakening that travel is a privilege and travellers must give back positively to destinations and natives they interact with. Instead, I expect this change to start small – with the luxury travel segment. After all, the wealthy have been ahead of other traveller segments in discovering the joy of transformational and meaningful travel. They have long graduated from the need to grab the most shots at destination landmarks, or to brag about having been there and done that.
An effective agent of change, I believe, is the travel supplier community. A consistent move towards sustainable and responsible travel needs to start with programming, by ensuring that featured activities and contractors support host destinations, communities and local conservation efforts in some form.
There is no need for a quantum leap in travel and tourism habits; small changes today can still be beneficial tomorrow.
Karen Yue is group editor of TTG Asia Media. She sets the editorial direction for the company’s stable of travel trade titles and platforms, and produces content for them as well.

























Silversea Cruises has taken delivery of its new ship Silver Moon, bringing its total fleet to nine vessels.
During an intimate ceremony held at Fincantieri’s shipyard in Ancona, Italy, executives from Silversea Cruises, the Royal Caribbean Group, and Fincantieri delivered live speeches via video feed, commending the more than 1,000 craftspeople who contributed to the build.
Present in Ancona, Roberto Martinoli, Silversea’s president and CEO, penned his signature to officially take delivery of the ship.
Debuting aboard Silver Moon is the culinary enrichment programme S.A.L.T., an acronym of Sea and Land Taste, which will enable guests to enjoy a range of destination-focused gastronomic experiences both onboard and ashore.
As part of the S.A.L.T. programme, three new venues will cater to guests onboard Silver Moon. S.A.L.T. Kitchen, a regional restaurant, will offer a menu that changes with the destination; S.A.L.T. Lab, a test kitchen, will host workshops, tastings, and demonstrations using local ingredients and artisanal techniques; while S.A.L.T. Bar will feature a selection of regional wines, spirits, and other drinks, based on the destination.
With a maximum capacity of 596 guests, Silver Moon will offer 298 suites, including four Owner’s Suites, four Grand Suites, and two Royal Suites. All guests will enjoy the dedicated service of a butler, alongside an in-suite bar, stocked with preferred beverages; and 24-hour in-suite dining.
The ship will also feature a number of redesigned public spaces to allow for safe distancing. This includes Silversea’s signature French restaurant, La Dame, which has been redesigned and enlarged to accommodate 56 guests, with the option to dine outdoors.
As well, the Atlantide restaurant has been enlarged and enriched to accommodate up to 220 guests, while the Connoisseur’s Corner now features a new Wintergarden area, creating a sheltered area outdoors.
Silver Moon is the third ship to be built by Fincantieri for Silversea Cruises, with the fourth, Silver Dawn, scheduled for 2021.