In its latest initiative to diversify its revenue streams, Singapore Airlines (SIA) has created a new arm that will offer training programmes to external businesses and organisations.
The new division, which is called the Singapore Airlines Academy, will train participants in the broad areas of service excellence, operational excellence, organisational innovation, and digital transformation.
The Academy will tap on “the wide range of globally recognised skills and competencies that exists within SIA” as well as “the decades of experience that has been accumulated by SIA staff”, the airline said.
Training packages can be customised to meet the requirements of individual companies. Conducted by the flag carrier’s trainers, courses that will be offered include Service Excellence and Leadership, Handling Challenging Customers, and Innovation Programme and Playbook.
SIA began offering external courses this September, when it collaborated with Singapore’s Khoo Teck Puat Hospital on a customised training programme for its patient care officers.
Vanessa Ng, SIA’s senior vice president of human resources, said: “SIA receives many requests from organisations wanting to know how we have attained our reputation for industry-leading service and operational excellence, and to better understand how we achieved our successful digital transformation.
“Our focus on people development and investment in training has been key to achieving these world-class standards. We are happy to share our competencies by offering specialised training programmes to external organisations. This would also allow us to contribute to Singapore’s national goal of reskilling and upskilling the country’s workforce.”