TTG Asia
Asia/Singapore Thursday, 2nd April 2026
Page 847

Power of positivity

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You are starting your new role when borders in the region are still shut because of Covid-19? How do you feel?
I am excited by the challenge of a new job, the hope that the worst is behind us. With optimism, we will see improvement.

Our hotels in the US have already seen a strong rebound with the slowdown in the pandemic, and my team and I are ready to support our hotel partners here when this time comes, which I hope will be before the end of the year.

I believe people are just waiting to travel. I am not sure if we can call it “revenge travel” but yes, I believe people will travel as soon as they can do so.

What is needed for the industry to recover and what will the road ahead look like?
People need some reassurance that traveling will be safe and easy again. The Covid-19 passport is a must to simplify the process and give people trust when the borders reopen. I am encouraged by the travel bubble between Australia and New Zealand as well as Thailand’s reopening of Phuket without quarantine in July.

For sure, recovery will take some time and each country will move at a different pace. But tourism is key to Asia and most country leaders understand it. Even slowly, each step will bring positivity, and this is what we all need now.

China is the main feeder market for South-east Asia and Japan, and its recovery and border reopening will set the tone.

So, what are your priorities?
Definitely to reinforce brand awareness and visibility in Asia, continue the development of new hotels in the region, ensure the efficiency and performance of hotel operations, and of course strengthening the relationship with our hotel owners.

We have been working closely with owners and the hotels to support them during these challenging times, where some have been more impacted than others, and in developing the domestic markets for each country.

My focus is on planning to be ready for the recovery!

Where and what are the opportunities for Best Western International?
The number of Best Western brands in Asia has grown from eight to 14, offering options that range from budget to economy, from mid-scale to boutique, from upscale to extended stay.

I believe Best Western is only at the inception of our story in Asia as the potential in the region is enormous. Despite the Covid-19 situation, we are still active in many markets such as Thailand, Japan, Malaysia and Indonesia. I have to say Vietnam is where we see the biggest opportunity with very exciting projects, and we just have hired a director of development based in Ho Chi Minh City.

There is also the opportunity to introduce to Asia new boutique lifestyle brands Sadie, in the upscale category, and Aiden, in the midscale category.

Sadie offers adventure, the best of local flair and an authentically playful spirit, while Aiden blends cool, casual charm with an eclectic neighbourly feel.

What are the challenges and what are the solutions?
The fact that we cannot travel makes it challenging, especially for the operations and development teams. While technology is helping us to stay in touch with our hotels and owners, I still feel that nothing replaces a face-to-face meeting. But this is, for now, the only option.

The second obvious challenge is the lack of business for our hotels, so we have redirected our sales force to focus on the local market. Of course, the potential varies greatly from country to country.

Meanwhile, we have implemented standards to make sure our guests feel safe, and we are always looking to make most of the hotel experience contactless.

The Best Western Loyalty programme provides members great benefits and points which never expire. We know that in this time of uncertainty, flexibility and presence are key factors to support our hotels and owners.

What more can Best Western International do for owners, partners and stakeholders?
You best understand the strength of your partners in times of crisis, and I believe that the situation has brought us closer in finding solutions that will support them until the situation improves.

Thankfully with the support of our US headquarters, we relieved some fees for our owners and we also communicated a lot more to ensure we would monitor their situation and jump in when needed.

The shift from International business to domestic business was not easy especially for countries relying almost only on International business. But I believe this will create a stronger foundation for the future.

If you have one message, what is it?
That there is a lot of good news, so be positive and optimistic.

New hotels: Hiyori Chapter Kyoto; Best Western Premier Bayphere Pattaya; and more

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Hiyori Chapter Kyoto Tribute Portfolio Hotel, Japan

Hiyori Chapter Kyoto Tribute Portfolio Hotel, Japan
The 203-room new-build hotel has opened in the historical and cultural hub of Kyoto, located close to Kawaramachi-dori shopping streets and the scenic Kamo River.

Drawing inspiration from Japanese tea ceremonies, guestrooms feature key elements of Japanese tea rooms and are reimagined with a modern interpretation to offer functional beauty and comfort with a sense of tradition.

In the lobby sits The Chapter Factory, presenting a unique way for guests to connect with the local community. Acting as the hotel concierge, the Chapter Factory showcases a selection of curated travel stories from local insiders and hotel staff for guests to discover the hidden gems of Kyoto through a local lens. Guests are also encouraged to share their travel stories in Kyoto by adding new chapters to the Chapter Factory.

Other notable facilities within the hotel include signature all-day dining restaurant Matsunari; and Hiyori No Yu, a traditional public bath that takes in a granite bath and an open-air bath surrounded by lush greenery.

Best Western Premier Bayphere Pattaya, Thailand
Opened on June 7, the 174-key beachfront hotel feature stylish, modern guestrooms and a host of facilities that cater to both leisure and business travellers.

The Deluxe and Executive Rooms promise panoramic views of the sandy shore, shimmering sea and spectacular sunsets from private balconies.

Guests can enjoy a variety of F&B outlets, a well-equipped fitness centre, an outdoor sundeck with cozy cabanas, as well as easy access to many tourist attractions Pattaya has to offer.

TIME Asma Hotel, Dubai
Soft-opened on June 15, the four-star 232-room hotel stands out with its majority female management. With hotel manager Alexandra Kelner at the helm, the hotel boasts an 80 per cent female team.

Built with women in mind, TIME Asma Hotel also boasts floors reserved exclusively for female travellers with dedicated services, including female room service, a female-only check-in counter, and guest relations; dedicated parking spaces for women; and bespoke beauty products, in-room beauty treatments, as well as enhanced amenities in each room.

Other facilities include a gym with exclusive opening hours for women, swimming pool, Jacuzzi, four meeting rooms, a business centre and two restaurants, for both male and female guests.

The hotel is located five minutes from Mall of the Emirates.

Chinese wanderlust benefits Macau, Hainan: ForwardKeys data

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A ForwardKeys analysis has found that pent-up travel demand in China is translating to more and longer stays in destinations close to home, in particular Macau and Hainan.

From March to May this year, both Haikou and Sanya in Hainan province recorded growth in air arrivals when compared to the same period in 2019. May saw the largest increase, thanks to the Labour Day holiday, with Haikou gaining 39 per cent more domestic arrivals and Sanya 49 per cent more.

All tickets issued as of June 7 for travel to Sanya during June and August are currently 33.2 per cent ahead, while tickets to Haikou are only 6.4 per cent behind 2019’s.

Sanya, compared with Haikou, is a more popular holiday destination among Chinese domestic travellers

Big Chinese cities have emerged the most enthusiastic feeders of tourism traffic to Hainan. Shanghai is the top source market for Hainan in general, with bookings increasing 154 per cent to Sanya and 60 per cent to Haikou.

While Beijing arrivals to Sanya has leapt by 82 per cent, arrivals to Haikou are on par with 2019.

Arrival figures from Zhejiang to Sanya and Haikou have maintained double-digit growth.

In a further demonstration that central cities prefer Haikou over Sanya, 50 per cent of domestic arrivals in Haikou are from Chengdu and 46 per cent are from Wuhan.

On the other hand, Guangdong province’s recent surge in Covid-19 cases has led to delayed, reduced bookings for Haikou, much more than for Sanya,

Over in Macau, Chinese travellers are now giving more time to the destination, instead of combining it with a few days in Hong Kong.

“People used to visit both destinations, say, for a five-day holiday. But in the pandemic era, due to safety concerns and travel restrictions, people are choosing just one destination and enjoying the experience at a slower pace,” said Nan Dai, China market expert at ForwardKeys.

Chinese travellers are spending more days in Macau post-pandemic

During the first five months of 2021, the share of Chinese travellers staying at a destination for three to five nights has increased significantly, by 32 per cent when compared to 2019. Meanwhile, there was a 30 per cent drop in shares of one- to two-night stays.

Since Macau reopened to mainland China on February 23, the number of issued tickets has been building up. In the first week of June, issued tickets for travel from mainland China to Macau reached 48 per cent of 2019’s level, while in general outbound Chinese travel recovered only four per cent.

When examining Macau’s top source markets from the mainland, data reveals that Chengdu and Nanjing have recovered relatively quickly, reaching 60 to 70 per cent of their pre-epidemic levels.

Dai added that 59 per cent of domestic Chinese travellers are now booking their trip to Macau in under four days.

Park Regis Singapore strengthens trade distribution with TA Network

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Park Regis Singapore has joined Trip Affiliates Network’s (TA Network) technology platform to enhance its online distribution channels and grow direct bookings from preferred agents, wholesalers and corporates.

The platform will enable the upscale hotel to grant its business partners around the world instant access to best available rates for their leisure and business travel customers, and benefit from a host of technology solutions that promise to automate inventory management processes with traditional offline contractors, eliminate overbooking/underbooking issues, and facilitate digital payment, among others.

Park Regis Singapore expects TA Network capabilities will improve B2B distribution and yield management

The hotel’s director of sales, Portia Low, said: “Our collaboration with TA Network highlights our continued commitment to improve our partnership with our travel agencies, wholesalers and corporates who form a strategic segment of our business.”

The new B2B distribution capabilities will also “further revitalise our service delivery to our valued offline partners and also improve our yield management at group level”.

TA Network currently supports more than 300 hotels across 15 countries.

Spain, South Korea revive disrupted tourism pact

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Spain and South Korea signed a new memorandum of understanding (MoU) at a preparatory conference in Barcelona last week, paving the way for the resurrection of a joint tourism plan that was thwarted by the outbreak of Covid-19 at the start of 2020.

The ceremony was attended by South Korean president Moon Jae-in and the host country’s industry and tourism minister, Reyes Maroto.

A renewed tourism development pact between Spain and South Korea will rebuild both economies and shape a more resilient tourism future

Both expressed hopes to recuperate the growing tourism numbers registered between the two countries before the pandemic struck and to work together to make the sector more sustainable.

Maroto stressed that Spain was beginning “to see a horizon of hope” as it recovered from the worst of Covid-19, and had so far managed to fully vaccinate some 27 per cent of the population.

“(South) Koreans are welcome in Spain and we want to receive them very soon,” she said, pointing out that Spain is the country with the third biggest collection of attractions on the UNESCO World Heritage list.

“Now it is time for us to build the future together after Covid,” she added,

Not only would the accord help in rebuilding economies, “it will also take on the transformation of the tourism model to make it more resilient, sustainable, inclusive and digital,” she added.

Moon said that the reopening of tourism was important for the economies of both countries. “It is my wish that Spain and (South) Korea will lead with this collaboration to open up a sustainable tourism model.”

The original MoU was signed by Maroto and South Korea’s minister of culture and tourism, Park Yang-woo, in Seoul in October 2019.

A joint working group will now share data and work together in key areas such as tourism promotion, digital marketing, market intelligence and the development of intelligent and sustainable destinations.

Special emphasis will be put on the areas of gastronomy, cinema, medical and business tourism sectors, the Spanish government revealed.

South Korean arrivals to Spain soared from 43,000 at the start of the 2010s to 630,000 in 2019, behind only China (699,000) and Japan (686,000) in the Asian market.

While Spanish arrivals to South Korea have been increasing, figures only reached 30,000 in 2019.

Into the woods

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Singapore reduces stay-home notice for travellers from higher-risk locations

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77% of APAC travellers ready to take to the skies again

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Australian domestic tourism projected to reach record high by 2025

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Wyndham expands Pakistan portfolio with seven signings

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