TTG Asia
Asia/Singapore Sunday, 14th December 2025
Page 621

NATAS travel fair returns with high hopes

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The National Association of Travel Agents Singapore (NATAS) is bringing back its signature NATAS Holidays 2022 over August 12 to 14 at Singapore Expo Hall 5.

The show, branded as the only premier travel fair in Singapore, will feature more than 40 exhibitors from the travel and tourism ecosystem, including NTOs, travel agencies, hotel companies and cruise specialists.

NATAS Holidays was last held in August 2019 (Photo by NATAS)

While NATAS was not available for comment at press time, exhibitors Chan Brothers Travel and Korea Tourism Organisation told TTG Asia that the return of the travel fair was timely, as Singapore residents are eager to catch up on lost holidays.

“We are thrilled that leisure travel is roaring back with bookings and enquiries rising exponentially,” said Jeremiah Wong, spokesperson for Chan Brothers Travel, which will take up a 252m2 booth at NATAS Holidays 2022.

He added: “2022 is the chapter of our industry’s resurgence and we are positive that 2023 will be the year that tourism records a strong bounce back to pre-pandemic levels as the market stabilises.”

Jamie Chua, marketing manager with Korea Tourism Organization (Singapore Office), said the event would be instrumental in restoring consumers’ confidence in travel, “by demonstrating that the travel industry is ready to rise above the pandemic”.

“We wish to bring back the joy of travel to everyone in Singapore,” Chua added.

To inspire travel and encourage bookings, Korea Tourism Organization (Singapore Office) has planned a series of workshops at its booth and various communications centred on special interest holidays. It will also give away tickets to a special showcase at Victoria Theatre in September for purchases made at the travel fair.

“We would like to encourage our visitors to go deeper into South Korea where they can experience and explore different parts of (of the country) through K-cycling, K-trekking and K-food,” revealed Chua.

The tourism office will, in particular, highlight the region of Jeollanamdo, home to UNWTO 2021 Best Tourism Village and recognised as Land of K-Gourmet. It has partnered with Singapore lifestyle and entertainment magazine, U-Weekly, on a campaign titled UTRAVEL to Korea to showcase the region and offer an October tour that will be led by a mystery personality.

Access to South Korea has vastly improved on the back on several new air links from Singapore, she noted. Air Premia, Jeju Air, Scoot and T-way are among the airlines that have recently launched new services from Singapore, and Chua said more would follow in the coming months.

Chan Brothers Travel is also determined to convert travel intentions into action on the show grounds, and will present its widest selection of dates and confirmed departures, as well as numerous offers and new itinerary launches, including its popular celebrity-led tour series.

Wong hopes “astute travellers” will book and secure their seats at the August show, so as to beat the potential price hikes in the marketplace. He noted that the price of travel continues to be volatile and sensitive to surging airfares due to limited seat inventory.

Chan Brothers Travel expects strong bookings for the second half of the year until March or April 2023, with year-end and spring travel drawing particularly high demand from Singapore residents.

Milaidhoo Maldives names new GM

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David Castaño has been appointed general manager of Milaidhoo Maldives.

The Spanaird brings with him a wealth of experience, having worked in resorts located in Bhutan, Cook Islands, Tanzania, Chile, and New Zealand.

Castaño’s most recent hospitality experience includes a focus on achieving accolades through meeting high standards of the Small Luxury Hotels of the World brand globally.

Philippine tourism chief aligns targets with president Marcos’ ambition for the industry

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Marking her second week as the secretary to the Philippine Department of Tourism (DoT), Christina Garcia Frasco has laid down targets and objectives that are aligned with the recent pronouncement of president Ferdinand R Marcos Jr on the need to improve tourism infrastructure and introduce proactive policies to boost the country’s tourism industry.

DoT objectives include improvement of tourism infrastructure and accessibility; a cohesive and comprehensive digitalisation and connectivity; enhancement of the overall tourist experience; equalisation of tourism product development and promotion; diversification of portfolio through multi-dimensional tourism; maximisation of domestic tourism; and strengthening tourism governance through close coordination with local government units (LGUs) and stakeholders.

Frasco emphasised the need to anchor DOT objectives on connectivity, convenience and E(Quality)

Frasco stressed on the need to anchor these objectives on three focus points – connectivity, convenience, and E(Quality).

In terms of connectivity, efforts will go into tourism clustering or establishment of regional tourism circuits that allow bigger provinces and more well-known destinations to be experienced together with smaller islands.

Attention will also be given to improving end-to-end transportation by land, sea, and air from arrival to departure, and reviewing the availability and affordability of these routes.

Frasco explained: “While it’s true that we do have available international airports at certain gateways across the Philippines, the reality is that many of these airports are simply not yet of the global standard that would put us at par with our direct competitors in the ASEAN member nations. Second, there’s also a need to revisit the capacity of these airports as that will greatly determine whether or not there would be an addition of direct flights to our tourist destinations.

“And finally, the availability of seaports. So, there is also a necessity to identify and study which particular tier one and tier two tourism destinations are still in need of ports of entry or need of improvement as far as ports of entry is concerned.”

In terms of convenience of travellers, uniformity of protocols will be sought through inter-agency collaboration. The DoT will also work on the enhancement of tourist experiences through the establishment of tourist service centres and rest areas across the regions.

The DoT chief also hailed president Marcos’ desire to improve healthcare facilities particularly in key tourist destinations, noting that “this can be done in coordination with LGUs as well as private hospitals providers to ensure availability of high-quality emergency and tertiary care when needed”.

With the president’s desire to spread economic opportunities to LGUs across the country, Frasco emphasised the importance of enhancing E(Quality) with focus on the equalisation of overall tourism product development and promotion across the regions, and encompassing tourism standards, accreditation, and inclusive development.

The DoT aims to accomplish this through multi-dimensional tourism that harnesses the country’s potential in nature-based tourism, business events, heritage and culture, food tourism, health wellness and retirement, and the arts.

She added that the government will provide technical guidance on how “the richness of our heritage and the vastness of our culture” can be packaged to compete with the finest offered in other countries.

Meanwhile, the DoT will maintain its focus on domestic tourism and facilitate cross province collaboration and the establishment of tourism circuits across the regions. It will conduct an extensive site and product mapping, particularly on areas not yet given equal opportunity for attention and development.

Malaysia reconnects with Thai partners through media trip

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Tourism Malaysia is rebuilding international tourism demand by taking Thai Travel Agents Association (TTAA) and Thai media on a familiarisation trip to promote Malaysia as a safe holiday destination.

The 97 participants comprising TTAA members, tour operators and media were invited for a four-day, three-night stay in Kuala Lumpur, Genting Highlands and Melaka from July 18 to 21.

Thailand media and travel partners attended a dinner hosted by the minister of tourism, arts and culture, Nancy Shukri

They have so far toured the country’s administrative centre in Putrajaya and attended a dinner hosted by the minister of tourism, arts and culture, Nancy Shukri.

Visits to Resorts World Genting and Sunway Resort; a trip to Melaka, a UNESCO World Heritage City to experience attractions such as Dutch Square, St. Paul’s Church, Jonker Street, A’Famosa and Malaysia’s oldest traditional Cheng Hoon Teng Temple are part of the line-up.

Nancy said: “Thailand is one of Malaysia’s essential short-haul markets. In 2019, we welcomed 1,884,306 arrivals from Thailand, and almost 70 per cent of Thai tourists were repeat travellers. They came to Malaysia for holiday, shopping and to visit friends and relatives.”

She hopes these curated experiences will encourage Malaysia’s travel trade partners to experience the tourism products first-hand, enabling them to promote and sell the destination and its products effectively.

Since the country’s border reopening on April 1, Tourism Malaysia has organised several familiarisation trips for the Singapore and Indonesian markets to promote Malaysia as a preferred travel destination in this region.

Maldives rolls out the red carpet for top Indian travel partners

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Agents from leading travel companies in India are taking in the best of the Maldives this week, at the invitation of the Maldives Marketing and Public Relation Corporations (MMPRC), which hopes to boost arrivals from India – the leading source market for the Maldives since 2020.

Programmes on the familiarisation trip are designed to position the Maldives as a top-of-the-mind destination, demonstrate how the Maldives has recovered as a destination after the pandemic, and the unique products and experiences on offer for visitors.

Agents from India’s top travel companies experience Maldivian hospitality, activities and different cuisines

These travel trade influencers will stay at Grand Park Kodhipparu, Crossroads Maldives and Hideaway Beach Resort & Spa, and experience Maldivian hospitality, activities and different cuisines.

The trip is expected to raise arrival figures and bookings from India to the Maldives. Some 119,967 tourists from India have set foot on the Maldives so far this year.

Bhutan set for September reopening with new tourism approach

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Travellers to Bhutan will pay a much higher Sustainable Development Fee when the destination reopens to international visitors on September 23, but freedom to engage tourism services directly without restrictions of a Minimum Daily Package Rate will be granted.

The Sustainable Development Fee will be adjusted from US$65 per tourist per night to US$200, and be used to fund activities that promote carbon-neutral and sustainable tourism, such as carbon offsetting and workers’ training.

Travellers visiting Bhutan will need to pay a much higher Sustainable Development Fee; Taktshang Goemba Monastery in Bhutan pictured

The Tourism Council of Bhutan said in a press statement that the country’s tourism sector will undergo a revamp that focuses on infrastructure and services, tourist experiences, and tourism’s environmental impact.

A new set of standards will be established for tourism service providers, who will soon have to be certified. Training and upskilling programmes will also be ordered to raise service quality.

Tandi Dorji, foreign minister of Bhutan and chairperson of the Tourism Council of Bhutan, said: “Covid-19 has allowed us to reset – to rethink how the sector can be best structured and operated, so that it not only benefits Bhutan economically, but socially as well, while keeping carbon footprints low.”

At the same time, Bhutan will remove the Minimum Daily Package Rate and restrictions to only packaged tours provided by tour operators, allowing tourists to now engage and pay for tourism services directly.

“Our strategy for the revamp of the tourism sector brings us back to our roots, of ‘high value, low volume’ tourism, where we meet the needs of tourists while protecting our people, culture, values and environment,” commented Dorji Dhradhul, director general, Tourism Council of Bhutan.

Air Premia commences Korea-Singapore services

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South Korean airline, Air Premia, launched on July 16 its first flight to Singapore from Incheon in partnership with Changi Travel International as its GSA for the city-state.

For a start, the airline will provide thrice weekly services between the two points and will ramp up operations to four times a week from July 25.

Air Premia is a hybrid service carrier focussing on medium and longhaul routes

Positioned as a hybrid service carrier, Air Premia will focus on medium and longhaul routes. It aims to fill the gap in the market by fulfilling routes which low-cost carriers are not able to fly, and full-service carriers cannot provide attractive prices for.

It operates with the Boeing 787-9 Dreamliner aircraft, in a two-class seat configuration comprising 56 Premium Economy seats and 253 seats in Economy class.

“With (South) Korea being an immensely popular destination for Singaporeans and vice versa, we are excited to offer travellers greater value and a superior experience for their travels,” said Ricky Chua, head of CTI.

Myongseob Yoo, chief executive officer, Air Premia, said: “As (South) Korea’s first hybrid airline, we want to make travellers’ journeys more comfortable and happier with high-quality services at reasonable prices. Starting with Singapore, we will continue to operate medium and longhaul distance routes so that more customers can experience Air Premia’s exclusive services.”

Banyan Tree Bintan crafts a wellness sanctuary

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Banyan Tree Bintan will launch its Wellbeing Sanctuary on August 1 – a concept enabling travellers to design and combine a leisure vacation with wellness elements. It also includes a digital mental support programme that extends beyond the resort.

The package for two comprises a Wellbeing Ocean Villa on the Rock accommodation, daily balanced breakfast and afternoon nutrition platter, 24-hour check-in and check-out, amenities such as yoga mats, stretch bands and singing bowls for private practice, nightly rest rituals, as well as spa and nature-based activities.

The Wellbeing Ocean Villa on the Rock at Banyan Tree Bintan

Guests also get premium access to the Intellect app: a personalised approach to mental well-being, throughout and after their stay. The app hosts a library of evidence-based content, self-guided tools and trackers, and is available in 14 languages with an extensive network in 20 countries.

For more information, visit Banyan Tree Bintan.

Indonesia tourism players call for holistic, measurable approach for heritage site protection

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  • Country leaders have ordered restricted access to both Borobudur and Komodo National Park to minimise damage to the UNESCO World Heritage Sites
  • Plans to substantially raise Komodo National Park entrance fees face intense trade rejection
  • Tourism players urge measurable, alternative solutions for more effective conservation efforts
The Indonesian government has ordered stricter visitor controls at Borobudur, a UNESCO World Heritage Site (Photo: Ministry of Tourism and Creative Economy)

The Indonesian government has ordered stricter visitor controls at two iconic UNESCO World Heritage Sites – Borobudur and Komodo National Park – to ensure better protection and conservation, with measures including crowd limits and increased entrance fees.

Borobudur Conservation Center (BKB) has implemented a maximum limit of 1,200 people daily to the revered temple complex in Magelang, ‎Central Java, along with an online registration requirement for all visitors.

Wiwit Kasiyati, head of BKB, told TTG Asia that the biggest damage to Borobudur is caused by mass tourism, which ran wild pre-pandemic. According to BKB data, visitorship to Borobudur peaked at 3.7 million people in 2019 – or 10,270 people every day.

“The large number of visitors who go up to the temple has caused rock wear and tear at a number of points. There is a sunken surface which had eroded up to five centimetres from its initial condition,” said Wiwit, adding that Borobudur also suffers from littering and vandalism.

Besides the capacity limit and pre-registration procedure, BKB has also made it a requirement for visitors to wear footwear made from natural materials to reduce damage to the temple surface. Visitors must also be accompanied by a certified tour guide.

Over at Komodo National Park, visitor management will be digitalised to facilitate online reservations while there are plans by the government to impose a full-year access entrance fee of 3,750,000 rupiah (US$250) per person. Currently, visitors to Komodo National Park pay 150,000 rupiah per person per visit on weekdays and 250,000 rupiah on weekends.

Irman Firmansyah, leader of the Ecosystem Services-Based Carrying Capacity Study Team at Komodo National Park, said the Tourism Capacity Carrying Capacity Team had recommended that the ideal number of visitors per year to Komodo Island and Padar Island was 219,000 and 39,420 respectively.

Carolina Noge, coordinator of the Function Reinforcement Program at Komodo National Park, said the revised entrance fees will help to fund a number of conservation projects, such as Komodo dragon habitat restoration, coral reef transplantation, waste management, and optimised supervision and area security to combat illegal hunting and fishing.

Not just numbers
While Indonesian travel trade players are wholly supportive of stern conservation efforts of the country’s precious heritage sites, and acknowledge that efforts will come with a number of restrictions, many have expressed doubt about the viability of higher entrance fees as a form of control.

Sugeng Sugiantoro, chairman of the Central Java Tourism Board (CJTB), said: “The mission of conservation is to convey a message to visitors about the sustainability of the site, and not to close off their access.”

He said an effective conservation policy requires clear visitor management, which must include managing both visitor behaviour and circulation.

For Borobudur, Sugeng suggested applying a tiered visitor priority system where Buddhists worshipping at the temple will be first in line for entry, followed by conservation practitioners and researchers. Finally, members of the public who had made reservations online or through travel operators would be allowed to enter.

A wild Komodo at the Komodo National Park (Photo: Tiara Maharani)

Director of Flores Exotic Tours, Leonardus Nyoman, said a higher entrance is no guarantee that visitors would be careful with the ecosystem of a heritage site.

“It is tourist behaviour that must be changed. For example, visitors should not be allowed to bring plastic bottles and objects that trigger fires or other damages to the park,” said Leonardus, referring to Komodo National Park.

He added that a pricier admission fee was unreasonable, while an annual access was unrealistic and unnecessary.

“Most tourists only come to visit Komodo National Park once in their lifetime. It is highly unlikely that a person or group of tourists will visit more than four times in the same year. Even long-stay tourists are also unlikely to visit multiple times, as they prefer to explore other areas to get a different experience,” he said.

Private sector involvement
Rocky Pekudjawang, head of the East Nusa Tenggara Tourism Promotion Board, hopes that the government would involve the tourism industry in their conservation planning.

“This is so that the management and utilisation of heritage sites (for tourism) can be sustainable and of a higher quality,” he explained.

Private sector players, such as Sugeng and Leonardus, have plenty of ideas to improve the visitation situation at Borobudur and Komodo National Park.

Pranoto Prayitno, director of Citra Gilang Tour, suggested another solution that takes some of the spotlight off the iconic sites. For example, instead of taking visitors to Borobudur, tour programmes can showcase sunrise over Borobudur from Punthuk Setumbu, a small hill located about three-kilometres west of the temple complex.

“Visitors can also enjoy Borobudur in a tourist village where they will learn about the historical value of the temple through the eyes of local residents,” Pranoto added.

There is also the possibility of establishing alternative tourism around Borobudur, such as other hidden-gem temples.

“Visitors can go on a safari to visit temples or villages, plow the fields, and catch eels,” he said.

Trip.com, Singapore join forces on destination promotions in Asia

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Trip.com Group and Singapore Tourism Board (STB) are deepening their collaboration across key markets including Thailand, South Korea and Hong Kong, while expanding their partnership to include new markets Vietnam, the Philippines and Malaysia.

This builds on the three-year MoU signed between the two in November 2020.

The collaboration will include reviews from KOLs to promote Singapore as a destination of choice; South Korea’s travel_bellauri on Singapore Cable Car pictured

The collaboration will focus on promoting Singapore to travellers from key markets through a series of initiatives, including marketing campaigns, public relations activities, KOLs’ reviews and promotions through Trip.com Group’s brands including Trip.com and Ctrip.

The reopening of borders in the region in recent months has led to a strong growth in Singapore’s international arrivals – with 418,310 visitors in May, up from 295,100 in April.

Trip.com Group’s chief marketing officer Sun Bo said: “Based on the recent growths in visitors’ arrivals to Singapore, there is reason to be optimistic that inbound arrivals will rebound to pre-pandemic levels, and Trip.com Group is committed to supporting STB in every way possible.”

STB’s assistant chief executive (international group) Juliana Kua said: “With the resumption of travel, we are delighted to deepen our partnership with Trip.com Group, which has a growing network of services, users and data. We will tap on these to showcase Singapore’s refreshed destination offerings, and encourage travellers to reimagine travel to Singapore as part of our SingapoReimagine global marketing campaign.”

Both organisations will work together on a series of marketing campaigns in several South-east Asian markets, as well as South Korea and Hong Kong in the coming months.

One of the initiatives will include curating and delivering content via Trip.com’s app and website to showcase Singapore as a safe country and destination of choice – be it a sanctuary for sustainability, haven for urban wellness, paradise of gastronomy, with a variety of activities and experiences for travellers to explore.

Joint campaigns to promote Singapore as an attractive travel destination will be launched in South Korea, Thailand and the Philippines, including deals and collaborations with travel KOLs such as travel_bellauri and im0gil from South Korea, and CHAILAIBACKPACKER from Thailand – who will share their insights and recommendations on experiences and itineraries visitors can look forward to in Singapore.

While Singapore is known as a food and shopping paradise, Sun noted that the destination also offers new and unique experiences like wellness and nature activities, and many new and refreshed offerings by local tourism businesses.